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PLUMP UP THE VOLUME

Alterna Caviar Multiplying Volume Collection

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Reasons to Love Alterna Caviar

Formulated without parabens, SLS/SLES* sulfates and other harsh chemicals

Features potent botanical blended with high quality essential ingredients

Formulated with pure and effective ingredients

Haircare and styling products inspired by skincare science

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The fastest way to match your hair concerns with our hair solutions

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As Loved Byy

The best shampoo (Caviar Anti-Aging Clinical Densifying Shampoo) for expensive-looking hair. Investing in an Anti-Aging formula that boosts density, moisture, and resilience is a great alternative if you’re looking to stave off brittle, weak, or thinning strand prognosis.

Not only does it (Caviar Anti-Aging Restructuring Bond Repair Masque) help heal your split ends, but it also makes your hair stronger so you'll experience less breakage in the future. A win-win!

Antioxidant vitamin C—plus the lush Caviar Complex—leave strands denser. It (Caviar Anti-Aging Clinical Densifying Shampoo) also reduces DHT, which has shown to lead to hair loss.

The best shampoo (Caviar Anti-Aging Clinical Densifying Shampoo) for expensive-looking hair. Investing in an Anti-Aging formula that boosts density, moisture, and resilience is a great alternative if you’re looking to stave off brittle, weak, or thinning strand prognosis.

Not only does it (Caviar Anti-Aging Restructuring Bond Repair Masque) help heal your split ends, but it also makes your hair stronger so you'll experience less breakage in the future. A win-win!

Antioxidant vitamin C—plus the lush Caviar Complex—leave strands denser. It (Caviar Anti-Aging Clinical Densifying Shampoo) also reduces DHT, which has shown to lead to hair loss.

Our Hero Products

Browse through fan favorites from our Caviar Anti-Aging line

Caviar Anti-Aging

REPLENISHING MOISTURE

CC cream

Caviar Anti-Aging

MULTIPLYING VOLUME

styling mist

Caviar Anti-Aging

REPLENISHING MOISTURE

Shampoo

Our Clean Philosophy

A truly transformative experience without unnecessary additives

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Five-star reviews

<p>This line saved my hair. It smells so good and always leaves my hair feeling amazing. I've been using it for almost a year now and it will always be my go to.</p>
<p>Works great to achieve those perfect lived in waves or a textured blowout. Have straight to wavy hair but looking to build up volume and texture? This is your go to!</p>
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